Laura Hebert

RRS Designing for data’s potential


Presenting with Smriti Shakdher

Data is the natural resource of the digital economy, holding the potential to improve the lives of citizens when used to inform evidence-based policies, programs, services or innovations. But how can we best use it to solve complex real-world problems given its diverse forms, dispersed locations and complicated legacy systems?

The BC Government’s Service Design team set out to learn more about developing a web portal for data access and use, and in doing so uncovered the story of how people currently work with data and their barriers to using it to its full potential. Through working with researchers, data analysts, policy makers and decision makers, we uncovered challenges that led us to ask bigger questions about organizational structure and silos.

Join us as we tell the story of how we used interactive artefacts including: “honest LinkedIn” personas, layered process maps and co-design approaches to help leadership understand the challenges and opportunities around working with data in a diverse and complex organization.

RRS Biography

Laura Hebert is a Service Design Specialist with the BC Government’s Government Digital Experience Division. She believes that essential ingredients of creating authentic and valuable experiences for citizens are asking the right questions and boldly taking stories from our communities into the boardrooms.


She’s worked in libraries, archives and community organizations previous to joining the BC Public Service in 2014. Laura holds a Masters of Library, Archival and Information Studies from UBC and a Bachelor of Arts from the University of Regina.


Service Design Specialist

Government of British Columbia

RRS Summit Organizers

This summit is organized by research practitioners from Spatial Research & Design and Blueprint UX, local UX design companies, and global technology leaders Samsung, Facebook, and mCloud. The organizers are passionate about research that inspires new ideas and improves product design/strategy.

Our goal for the summit is to strengthen the Pacific Northwest research community by sharing research approaches, methods and ideas for contributing to better human-centred product/service design.